The beauty industry continues to grow with intense competition. For entrepreneurs to create unique selling points for their brands and products, multiple strategies need to be deployed to attract potential customers and continuously generate value for their businesses. The following are five strategies recommended by the CEO of CreativeLux Co., Ltd. Ms. Chadvaroon Weangsong, a renowned branding consultant who has coached more than 35 brands on how to manage online branding, and has over 137,000 followers on Instagram under the handle 'Coachtoon_' which reaches over 1 million accounts per month. She was a speaker at COSMEX The Secret Chat 2024, and the following recommendations will help you polish a glowing business.