The year 2021 almost comes to an end. The ever-evolving world of beauty is preparing to embrace the year 2022 with high spirits. This is the time for beauty entrepreneurs to spread their wings and reveal the hottest beauty trends to their followers. Let's take a look at some of the trends to keep an eye on in the coming year. |
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1. SKINCARE WILL CONTINUE TO DOMINATE THE MARKET |
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Skincare products, especially products that address specific skin problems, and products with fermented ingredients that include prebiotics and probiotics to nourish and strengthen the skin will continue to gain a foothold in the market. Hybrid cosmetics that can nourish the skin at the same time will also becoming more popular. |
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3. SPOTLIGHTS WILL SHINE ON THE GROOMING INDUSTRY |
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A non-binary trend that transcends gender will encourage men to take more care of themselves with male-marketed products. It is estimated that the grooming industry’s global sales could rise to $81.2 billion by 2024. |
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5. BEAUTY, HEALTH AND ORAL CARE WILL BECOME INSEPARABLE |
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Health and beauty are inseparable. Hence, products that promote mental and physical health such as scented candle that promote relaxation, enhance energy or add a feeling of sexiness, toothpaste, mouthwash, and lip balm, all of which are associated with promoting beauty from internal wellness will become big hits in 2022. |
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7. EXPECT INSPIRATION OF THE Y2K’S BRIGHT COLORS |
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Beauty looks from the Y2K or 2000s will be making a comeback with more bangs. Expect to see baby braids, thin brows, eye makeup with bright and shimmery shades as well as striking nail colors with creative patterns. |
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| 2. CONSUMERS WILL SEEK BRANDS THAT ENDORSE SIMPLE AND SUSTAINABLE BEAUTY |
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For 2022, consumers will focus on ‘condensed beauty’ which means brands have to focus on creating products that deliver higher efficacy to the skin with less product waste. Such examples are the products in the form of powder or bars that require less packaging. This trend also includes biotech innovations where natural ingredients are grown or synthesized in the labs to lessen the impact on the environment while maintaining the products’ skin benefits. |
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4. DIVERSITY IN THE BEAUTY WORLD WILL BE CELEBRATED |
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Beauty values will no longer focus on just consumers with white skin. This is due to a trend of products created and released to the market by influential entrepreneurs who are people of colors who prioritize beauty for every skin tone. This trend includes a movement in the western world to encourage dermatologists and beauty institutes to provide treatment and skin care guidelines appropriate for customers with a variety of skin tones. |
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6. THE GOLDEN AGE OF CUTTING-EDGE BEAUTY TECH |
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Technology will play a bigger role in beauty industry, both in skin analysis and formulating beauty formulas that are highly personalized. Even in the game worlds or metaverse, user avatars can enjoy virtual try-on technology, with brands such as Nars and Dior Beauty working with South Korean metaverse Zepeto to enlarge their fan base. |
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8. NOTHING WILL BEAT WORD-OF-MOUTH |
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in this digital age, the power of word-of-mouth will play an even bigger role. Although consumers will choose to study and compare product information by themselves, they will still seek advice from friends or someone they know before making a purchase decision. |
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These trends and more, as well as your customers-to-be from the beauty industry will be waiting for you at COSMEX 2022, the center stage of business discussion, conferences and multitude of diverse activities to promote the growth of beauty industry. |
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| Follow our channels and stay up to date |
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