eNewsletter 9
COSMEX Forum 2020, on Thursday, 20 August, at BITEC Bangkok, has ended successfully. We were delighted to welcome more than 900 attendees for the seminar session. Though keeping our distance by following Physical Distancing measures, together, we have created an impressive and enlightening learning experience. We, at COSMEX, would like to thank the incredible speakers for sharing your knowledge and wisdom. We also truly appreciate the participation of all fellow beauty lovers and hope that you were able to gain insights and intelligence to drive your business forward.
The discussion panel between leading manufacturers, brand owners, marketing experts gave an overview of the current status of beauty industry and sparked new ideas on future beauty trends and directions for marketing strategies. Thus, entrepreneurs in the beauty industry, can adapt to the changing situation to create new business opportunities in this New Normal era.

"Consumers are now leaning toward organic and natural products. Don't stop adapting and looking for new opportunities; whether it is for marketing strategies or new product launches, do it quickly and concisely."
"COVID-19 has definitely made changes in consumers' beauty routines; however, beauty products' demand will go nowhere. Going online during this time could be key for brands. Everyone wants to look their best, so the beauty industry never dies."
"From the viewpoint of a manufacturer, customers will be more interested in hygienic products which contain natural ingredients. Brand owners have to catch up with trends to find the "hero products" and use social media to reach your target consumers."
"Customers are more aware of the origin of the ingredients. Therefore, brands must communicate this information clearly and transparently in order to gain customers' trust and boost sales."
"Always put customers at the center of your business. Be enterprising and be bold. Adjusting the production strategies to provide customers with better online shopping experience and fast deliveries."
COSMEX will continue to support you to LEARN and GROW together
www.cosmexshow.com and keep in touch with us
to get updates on exciting upcoming seminars.

For further inquiry, contact us via Tel.: 0 2686 7299
E-mail: cosmex@reedtradex.co.th or visit our website: www.cosmexshow.com
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