It was challenging for beauty businesses around the World during the initial period of COVID-19. However, Beauty and Personal care giant L'Oreal recently revealed that the firm has been able to weather the crisis in South East Asia by strengthening digital capabilities and enhancing its understanding of consumer needs. L'Oreal succeeded in the SEA region by observing consumers' behaviors in the first epicenter of the pandemic, China. Then it quickly pivoted and focused on products that are in high demand. The French-based company has also actively invested in digital over the years, including their campaign with Lazada platform through many online events, live streaming, and AR technology, etc. to stay connected with consumers and create new experience for online shoppers. It is reported that L'Oreal's online sales has grown by triple-digits amid crisis.*

You can learn how to adapt and overcome the crisis through experiences and knowledge shared by leading beauty experts as well as discover smart and appropriate marketing strategies for the "New Normal" era at COSMEX Forum 2020: “The Future of Cosmetics, Post-COVID-19 and Beyond”.

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(*Source: Cosmetics Design)
COSMEX is driven to support sustainable growth of the beauty industry and improve customer satisfaction not only on 3 days of the event but throughout 365 days. Our new digital service “On-Demand Buyer Connectors” will break the barrier of space and time. You will get connected to the right buyers, gain new sales leads and improve brand visibility anywhere, anytime, all year long! Our services include: 

- Recommended Service
- Online Sourcing Portal
- Webinar
- Technology Demonstration
- and many more value-added services!

For more information, please contact:
Ms. Premruedee Udomsin
66 2686 7320
Pre-register today, you will be able to visit COSMEX 2020 and get access to “in-cosmetics Asia”, Asia’s leading exhibition on personal care ingredients, with no entrance fee. These co-located events will bring an excellent platform for an insight experience of beauty manufacturing journey. Mark your calendar on 3-5 November 2020, at BITEC, Bangkok, and come to discover the latest manufacturing solutions, newest cosmetics ingredients, trendiest packaging and grab the chance to meet leading manufacturers, suppliers, and beauty experts. All happens in one place!

For further inquiry, contact us via Tel.: 0 2686 7299  
E-mail: cosmex@reedtradex.co.th or visit our website: www.cosmexshow.com
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