In this COSMEX Exclusive,
Ms. Montira Pornprasit, Technical Director of Milott Laboratories, shares her perspective on beauty trends and challenges to overcome during crisis for beauty entrepreneurs. 
What are highlight beauty products this year that brand owners should keep their eyes on?
The spread of Covid-19 has changed the lifestyle of customers in which there is a high interest in hygiene products, therefore, we integrate with both raw materials and packaging suppliers to strengthen the supply chain and focus on the offering of hygiene products as high-quality and moisturizing hand sanitizers in the first phase. Afterwards, we focus on producing facial skin care products that are not skin-irritating while wearing masks, as well as Color Cosmetics that are long-lasting and transfer-resistant. Since these are the on-going trends, we quickly adjust and have a clear production plan to meet the customers’ needs and expectations.
There are opportunities lie in every crisis, would you like to share anything with beauty entrepreneurs?
During this time, many brands are not confident in the beauty market, not ready to invest or launch new products. It could be one of the greatest crises to overcome; but with challenge comes opportunities. To stand out in the market, beauty brands must choose the right manufacturer to help develop products, create a unique selling proposition, and thrive together. Then, success is surely within reach. Ms. Montira has also added that COSMEX 2020 is the event that inspires beauty entrepreneurs, even during this difficult time, to realize the possibilities and seize business opportunities.
COSMEX 2020 will attract over 10,000 industry professionals from the world’s leading manufacturers to new companies and companies with private label cosmetics, who must keep abreast with the current manufacturing technologies and solutions, packaging, outsourcing services and more. This is the heart of ASEAN’s beauty community completed with content-rich conference and business matchmaking services. Come seize the opportunities to decode the future of business, expand business networks and get in touch with market demands during 3 – 5 November 2020, at BITEC, Bangkok, Thailand. 
COSMEX, will be co-located with “in-cosmetics Asia” Asia’s leading exhibition on personal care ingredients. This joint event is the all-in-one destination for in-depth experience of the whole cosmetics production journey from ingredients and formula creation to manufacturing and packaging processes. Join us to engage with key buyers from the entire Asia Pacific region, place your brand in the forefront line of the industry.
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